How we actually run
your store’s growth
Written down, in order, including the parts most agencies keep vague. If you are deciding whether to trust us with your ad budget, this is the honest version.
Six stages, every store
Whether you sell skincare, apparel or homeware, and whether you spend a few thousand pounds a month or a lot more, the sequence does not change.
Discovery & margin model
What you sell, at what margin, and what happens after the order — shipping, returns, repeat rate. We build a contribution model first, because it decides how much you can afford to pay for a customer.
Tracking & feed audit
Every purchase event tested end to end, and every product checked in Merchant Center. Almost every store we inherit has a duplicated or missing event — usually the one the platforms optimise against.
Measurement rebuild
Server-side tagging, Conversions API with deduplication and consent mode, verified before any budget moves. Nothing scales on numbers we do not trust.
Creative build
An angle and hook matrix per product, produced as static, motion and UGC-style assets — checked against platform policy and UK advertising rules before upload.
Structured testing
Fixed test budgets across angles, audiences and campaign types. Spend stays deliberately flat while we buy readable data.
Scale on contribution
Winners get budget on a defined schedule, losers get cut at the threshold. Channel budgets are rebalanced weekly against blended contribution margin.
Where we buy for stores
Every channel runs from an ad account in your name, on one shared measurement layer.
| Channel | Platforms | Primary use | Account |
|---|---|---|---|
| Paid social | Meta (Facebook, Instagram), TikTok | Prospecting, creative testing, catalogue retargeting | Client-owned |
| Shopping | Google Shopping, Performance Max, Microsoft Shopping | High-intent product demand | Client-owned |
| Search | Google Search, Microsoft Ads | Brand protection and category demand | Client-owned |
| Video | YouTube, Demand Gen | Prospecting and creative reach | Client-owned |
| Owned | Klaviyo email and SMS | Retention, repeat purchase and LTV | Client-owned |
Three views of
the same order
Browsers block pixels and every platform over-claims. So we run independent layers and pay attention when they disagree — a gap between them is the earliest sign something in the funnel has broken.
- Daily spend-to-revenue reconciliation
- Event-level QA before and after every site change
- Consent mode configured for UK GDPR and PECR
- Data handled under our published privacy policy
Your store — the source of truth
Shopify or WooCommerce orders, net of refunds, are what everything else is reconciled against.
GA4 + server-side tagging
First-party event collection through a server-side container, independent of browser restrictions and ad blockers.
Conversions API
Deduplicated server events back to Meta, TikTok and Google, so the algorithms optimise on real purchases.
How we advertise your brand
Disapproved ads and suspended accounts cost more than any test. These rules apply to every campaign we run.
| Area | Our position | Why |
|---|---|---|
| Product claims | Substantiated only | We run the claims you can evidence, in line with the CAP Code and ASA guidance. |
| Prices & offers | Accurate and current | Sale prices, discounts and delivery terms in ads always match the store. |
| Reviews & testimonials | Real and labelled | Genuine customer content only, never fabricated or edited to change meaning. |
| Influencer & UGC | Always disclosed | Paid creator content carries clear #ad labelling. |
| Consent & data | UK GDPR and PECR | Consent mode, cookie consent and email/SMS opt-in handled correctly. |
| Account ownership | Always yours | Ad accounts, pixels, feeds and creative stay in your name. |
What you receive, and when
Live dashboard
Spend, revenue, MER and contribution by channel, updated continuously. Open it whenever you want.
Written breakdown
What we spent, what it returned, what changed, what we learned and what happens next week.
Strategic review
A call on trajectory, channel mix, promotions calendar and anything that needs your decision.
Cohort review
Customer cohorts by acquisition channel, so budget follows the customers who come back.
Want to see it run on your store?
Send the store URL and your monthly spend. We will send back what we would change first, in writing, within one business day.